creative media producer

Title: USA Boxing "Going For Gold" (:30)
Client: USA Olympic Team
Agency: Greg Lewis Productions
Production Company: Citizen Pictures
Role: Script, Producer, Director

The USA Boxing Team has a storied history - Louis, Foreman, Ali, Frazier, Leonard, and the list goes on. The team was stacked with talent going into the 2008 Olympics and they wanted to celebrate with a national ad.

Using HD footage shot at the Olympic Training Center and some powerful, tribal audio mixing, we built a spot that captures the energy of the world's best boxing club. The spot aired during numerous NBC events leading up to the Olympics.