creative media producer

Title: XM "CNBC / ESPN / NASCAR" (3x:30)
Client: XM Satellite Radio
Production Company: Direct
Role: Script, Producer

XM was the first satellite radio network to broadcast popular cable tv channels through coast-to-coast radio. They wanted to announce the first 3 channels through national commercials, which needed a high-tech composited feel.

We worked for 2 weeks in New York with an Inferno editor to create these rich, layered spots. This was the beginning of the next phase of advertising from XM, departing from their famous Falling Stars campaign to a more direct approach.