creative media producer

Title: Crocs "Anthem" (:30)
Client: Crocs Footwear
Agency: Red Robot
Production Company: Citizen Pictures
Role: Producer

Crocs likes to think out of the box. They also realize their product is polarizing - to say the least. They wanted to show both sides of the love �em or hate �em argument through an amusing repartee between "real" people.

After extensive casting and a long day of improvisation on HD, we put together a spot that disarms the haters and embraces the lovers. The spot ran nationally, most notably during the 2008 Summer Olympics.