creative media producer

Title: Groople "Dear Fans" (:30)
Client: Groople
Production Company: Citizen Pictures
Role: Concept, Script, Producer, Director

Groople is a small startup in Denver that books travel packages for groups, focusing on universities and sports teams. They wanted an ad that spoke to the rabid college fan and enticed them to travel to away games.

On a shoestring budget we cut this clever spot together. The footage was stock acquired from athletic conferences, from there we just ran with the fan craziness. Groople's sales jumped in regional cable markets where these spots ran.