creative media producer

Title: NSA "Hot Dog" (:30)
Client: National Stroke Association
Production Company: Citizen Pictures
Role: Concept, Script, Producer, Director

The National Stroke Association wanted to depart from the scare tactics of most PSAs and make a spot that addressed the dangers of cholesterol through humor. I pitched a number of ideas and they chose the wackiest one, to my disbelief.

Shooting on HD, choreographing on set, and bringing in the most realistic hot dog costume in LA, we managed to produce a decidedly out-of-the-box PSA. This one was truly a labor of love for me.