creative media producer

Title: ColoradoDads "Better Father" (:30)
Client: State of Colo / Fatherhood Initiative
Agency: The Bawmann Group
Production Company: Citizen Pictures
Role: Producer, Director

The most important role for a father these days is to BE THERE. That's the message the Colorado Department of Human Services wanted to convey in this statewide PSA. They needed a sensitive spot people could relate to.

Shooting on HD, we got great performances from kids who were not professional actors. Their real-life fathers played their dads, and the chemistry came through in the spot. Sometimes working with nonprofessionals is a plus!