creative media producer

Title: XM "Channel ID Logos" (100x:05)
Client: XM Satellite Radio
Production Company: Direct
Role: Concept, Producer, Director

In every piece of XM marketing materials we needed to represent the vast array of programming somehow. We quickly realized each channel needed an animated logo to express itself.

It was great fun bringing the feel of 100 radio channels to life. Not all channels lent themselves to visual representation well, but the resulting animations were used successfully in almost every XM marketing communications piece.